WHAT DO CONSUMERS REALLY WANT

FROM A HEALTH PLAN?

In a nationwide marketing survey, we asked 400+ consumers about specific health plan features and benefits. Discover how consumer preferences are shifting in a post-ACA world, and learn how consumers feel about their current health plans’ abilities to meet expectations.

Insights include:

• What are the most important benefits to consumers?

• Where are health plans falling short?

• How can health plan marketers help narrow the gap?