In our latest health plan marketing survey, we asked 400+ older adults to react to a series of photos that could be used in Medicare advertising. Some of their insights may surprise you...and could help you develop more effective, eye-catching campaigns.
Insights include:
- What image did the best at attracting seniors' attention?
- Which image made them want to learn more?
- What images were a "turn off," and why?
- And what’s more appealing: babies, puppies, or something else entirely?