WHAT'S MOST LIKELY TO GET

OPENED AND READ?

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GET THE REPORT

Direct mail is a key tactic for Medicare marketing. To be effective, health care marketers know it needs to be opened and read. Our report, which shares seniors' preferences on designs and formats for both letters and envelopes, will help you optimize your direct mail for this fall’s Medicare AEP.

Insights include:

    • Which envelopes and letter designs ranked the highest and why?

    • How did seniors feel about different sized envelopes?

    • What are the important implications for Medicare marketing?

 

This report, which is focused on design, is Part 1 our 2-part direct mail survey. Part 2, which is focused on messaging, will be out in August. To receive Part 2 subscribe to Health Care Insights below.