WHAT MESSAGING WILL GET

SENIORS TO TAKE ACTION?

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GET THE REPORT

Direct mail is a critical component of Medicare AEP marketing, but to be effective its messaging must inspire action. Our latest survey, which shares preferences on brand statements, product messaging, calls-to-actions and incentives, will help you get the best results for your Medicare AEP campaign.

Insights include:

  • What brand-level messages the Medicare audience prefers and why?

  • What benefits get their attention and which do they ignore?

  • What's the best offer to get them to take action?

 

To find out what direct mail formats and designs appealed most to Medicare consumers, read our Part 1 report.